BLACKPINK’s Jennie Launches Solo Label

Seoul, South Korea - Jennie, a member of the globally acclaimed K-pop group BLACKPINK, has taken a significant step in her career by establishing a label dedicated to her solo projects. The artist announced this development on her Instagram account on Sunday.

According to Yonhap News Agency, the label, named OA (ODD ATELIER), was set up last month with the involvement of her mother. In her announcement, Jennie expressed her aspirations to embark on solo ventures this year, while also seeking continued support for both her individual activities and those of BLACKPINK. This move comes at a time when BLACKPINK, as a group, has recently renewed their contracts with YG Entertainment for group activities earlier this month, indicating a strong commitment to both group and individual pursuits within the music industry.

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