In the news release, Dongfeng Nissan to Build Venucia Design Center, Advanced Engineering Tech Center and Corporate University, issued 06-Aug-2014 by Nissan Global Co., Ltd. over PR Newswire, we are advised by the company that the first bullet point should read "Investment totals RMB 500 million" rather than "Investment totals RMB 700 million"; and at the second paragraph, the first sentence should read "Total investment by DFL-PV for these business units is approximately RMB 500 million", rather than "Total investment by DFL-PV for these business units is approximately RMB 700 million", as originally issued inadvertently. The complete, corrected release follows:
Dongfeng Nissan to Build Venucia Design Center, Advanced Engineering Tech Center and Corporate University
GUANGZHOU, China, Aug. 6, 2014 /PRNewswire/ —
- Investment totals RMB 500 million
- Venucia is the first joint venture automotive brand in China with its own design center and advanced engineering technology center
- First phase of main construction expected to be completed in 2015
A groundbreaking ceremony was held today for three important new business units at Dongfeng Nissan Passenger Vehicle Company (DFL-PV), namely the Venucia Design Center, the Advanced Engineering Technology Center and the Corporate University. The first phase of main construction is expected to be completed in 2015.
Total investment by DFL-PV for these business units is approximately RMB 500 million. Venucia Design Center and Advanced Engineering Technology Center will support Venucia exclusively. Venucia is DFL-PV’s local Chinese marque and the first joint venture automotive brand in China to have a dedicated design center and advanced engineering technology center.
The Venucia Design Center will focus on the exterior and interior design, color design, clay model and digital model development, intending to sharpen the design protocol of Venucia.
The Advanced Engineering Technology Center will be responsible for new model preparation, including homologation, prototype development and testing, as well as development of manufacturing technologies for future Venucia vehicles.
The Corporate University will provide training programs and an educational platform for DFL-PV’s managerial, administrative and engineering staff, dealers and suppliers. The university will also collaborate with other academic institutions for hiring and training of young talent.
It is expected that these three major business units will strengthen DFL-PV’s value chain, contributing to product competitiveness and, subsequently, sales. Additionally, these business units will help position DFL-PV to be on the cutting edge of the Chinese automotive industry with localized designs, advanced manufacturing technology and outstanding talent.
DFL-PV Managing Director Susumu Uchikoshi said, "Since the first Venucia model was introduced to the market in April 2012, Venucia has been one of the fastest growing domestic automobile brands in China. These three major centers will play key roles in improving DFL-PV’s R&D and manufacturing capabilities. Investments in these centers are proof of our commitment to, and expectations for, the Venucia brand."
The groundbreaking ceremony took place at the Huadu District site which spans 80,000m2. The event was attended by executives of DFL-PV, Dongfeng Motor Co., Ltd. and Nissan Motor Co., Ltd., as well as local government leaders.
About Nissan Motor Co., Ltd.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold nearly 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50 percent share of the zero-emission vehicle segment.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/
About Dongfeng Nissan Passenger Vehicle Company (DFL-PV)
Dongfeng Nissan Passenger Vehicle Company (DFL-PV) is a business unit of Dongfeng Motor Co., Ltd. (DFL), Nissan’s joint venture with Dongfeng Motor Group Co., Ltd. DFL-PV is engaged in research and development operations, manufacturing and distribution of passenger vehicles.
The brand name Venucia is derived from the ancient Roman "Venus." The five stars of the brand logo represent the company’s five brand promises — respect customers, create value, do the best, achieve world-class quality and seek the dream.