CES Organizer Praises South Korean Companies for Leading Tech Trends

LAS VEGAS — At CES 2024, an annual global technology event held in Las Vegas, South Korean companies made a significant impact with their innovative contributions. The event, which ran from Tuesday to Friday, witnessed participation from over 4,000 companies across 150 countries, with South Korea emerging as the third-largest exhibitor.

According to the Yonhap News Agency, vice president and CES show director at the Consumer Technology Association (CTA), the event’s organizer, the South Korean presence at CES has seen remarkable growth in recent years. In an interview with Yonhap News Agency, Kelley highlighted that over 850 Korean companies attended CES 2024, demonstrating Korea’s vital role in the success and growth of the global technology industry.

Prominent Korean companies, such as Samsung Electronics Co., LG Electronics Co., Hyundai Motor Co., Kia Corp., and the SK Group, displayed their latest innovations at the Las Vegas Convention Center. Their offerings included advanced home appliances, mobility technologies, and self-driving vehicles. Samsung Electronics showcased its AI-powered robot Ballie and transparent microLED screens. LG Electronics drew attention with the first wireless transparent OLED TV and the future mobility concept car Alpha-able.

Hyundai Motor’s air mobility unit, Supernal, presented its eVTOL (electric vertical takeoff and landing vehicle) concept, S-A2, while Kia showcased its concept cars for purpose-built vehicles (PBVs). These exhibits attracted a diverse crowd of business professionals, media, and technology enthusiasts.

Kelley noted the significant number of innovative product launches by Korean companies at the event. He emphasized the importance of global business events like CES, which provide a platform for innovative companies to gain global exposure, open new opportunities, and accelerate growth.

Due to their increasing influence in the global tech industry, South Korean companies have been receiving special preference from the CTA. Highlighting the importance of South Korea in the tech economy, Kelley mentioned his visit to South Korea in October to meet with Korean customers, stating, “The Korean presence is very large, and it’s a very important country in the tech economy.”