By Park Si-soo
Cheil Worldwide won nine medals in an international ad awards competition, the marketing company said Monday.
Its “Look At Me” campaign designed to help children with autism won two gold, one silver, three bronze and three extra medals in the 42nd-Annual One Show Awards, Friday, at Lincoln Center in New York City.
The marketing and promotion services providing unit of Samsung Group won four medals in another ad awards competition in March with the campaign. The Seoul-based firm launched the campaign for its biggest client, Samsung Electronics.
A smartphone app launched in line with the campaign was found to be helpful in making autism patients feel at ease when communicating with people. The company carried out a clinical test of young autism patients with the app and nearly 60 percent of them were found to improve in communications with others, officials said.
“The Look At Me campaign showed that a smartphone app can become something that is more than just for fun,” a Cheil official said. “The campaign showed the direction toward which information and telecommunication technologies should evolve. ”
SOURCE: The Korea Times