CJ Olive Young Corp Launches Foreigner-Focused Outlet in Myeongdong, Seoul

SEOUL, In response to the resurgence of travelers making their way back to the country following the protracted COVID-19 pandemic, CJ Olive Young Corp., a subsidiary of the South Korean conglomerate CJ Group specializing in distribution, inaugurated a foreigner-centric retail outlet on Wednesday in the heart of Seoul.

According to Yonhap News Agency, a statement issued by the company, the outlet situated in Myeongdong, a bustling district in central Seoul, has undergone extensive renovations to transform it into an online-to-offline (O2O) shopping platform, primarily catering to the needs and preferences of foreign patrons. The O2O business model is geared towards enticing potential customers through online channels and subsequently directing them to make purchases at physical storefronts.

“Customers are now able to order a variety of cosmetics and beauty products through CJ Olive Young’s online shopping application, with the added convenience of picking up their purchases at the Olive Young Myeongdong Town location,” the company elucidated.

To further accommodate its international clientele, the revamped store provides information services in a quartet of languages: Korean, English, Chinese, and Japanese.

The company revealed a substantial uptick in foreign purchases at the Myeondong outlet from January to October, noting an 840 percent increase compared to the corresponding period in the previous year. This surge in sales is attributed to a growing influx of customers hailing from diverse regions including China, Japan, Britain, Southeast Asia, and the United States.

Furthermore, the Korea Tourism Organization provided data indicating that the number of international visitors to South Korea consistently exceeded 1 million for three consecutive months, culminating in September.

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