Customer-centric innovation – How CNH Industrial is shaping the future of agriculture

Analyzing data at the Raven Innovation Campus

Analyzing data at the Raven Innovation Campus, South Dakota, U.S.A., helping to advance farming through innovation.

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London, November 22, 2022

Sioux Falls, South Dakota, U.S.A. is the location of CNH Industrial’s main innovation hub and headquarters for its Raven Brand.

This video goes behind-the-scenes at the Brand’s impressive HQ and at its R&D campus a few miles north, documenting the process of how we develop new technologies. “Here we collaborate with and listen to our customers to help advance farming through innovation,” says Erin Rinehart, Director of Strategic Marketing, Raven. Customer input and feedback accelerate the development cycle.

We meet some of the passionate Raven employees and their customers, and see new products being tested as well as data gathered, processed, and analyzed. Raven is breaking new ground in digital agriculture, precision technology and autonomous systems and putting innovation to work.

Breaking New Ground

Breaking new ground with Raven, South Dakota, U.S.A.

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CNH Industrial (NYSE: CNHI / MI: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland Agriculture supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutionsAcross a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

Raven Innovation Campus, South Dakota, U.S.A.

Testing our products at the Raven Innovation Campus, South Dakota, U.S.A.

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Media contacts:

Rebecca Fabian Anna Angelini
North America United Kingdom
Tel. +1 312 515 2249 Tel. +44 (0)7725 826 007



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