South Korean webtoon artists showcased their works in New York on Wednesday on the sidelines of one of the largest cartoon festivals in North America.

The Culture Ministry and the Korea Manhwa Contents Agency organized the Korea Webtoon and Comic Art event at the School of Visual Arts theater. It featured seven Korean webtoon producers — Kakaopage, C and C Revolution Inc., EGA Contents, Jaedam Media, Story Company, Ultra Media and Contents First.

The event was held one day before the opening of the New York Comic Con, a leading industry fair in the region. The festival usually attracts about 230,000 visitors every year. The four-day convention at the Javits Center is expected to bring together 300 comics companies and 500 buyers this year.

Kim Sun-mi, a senior official at the Korea Manhwa Contents Agency, expressed hope the webtoon showcase will lead to the establishment of a conduit for South Korean firms to advance into the North American market.

More than 30 representatives from leading U.S. comics companies, including market leader ComiXology, publisher Random House and Hollywood film studio Warner Brothers, attended the Korean event.

Source: Yonhap News Agency