GM Korea Announces Launch of Four New Models to Bolster Market Position

SEOUL — GM Korea Co., the local subsidiary of General Motors Co., unveiled plans on Sunday to introduce four new vehicles in the South Korean market this year, including two electric and two gasoline models. This move is aimed at enhancing the automaker's footprint in the competitive domestic market and capitalizing on the growing demand for electric vehicles (EVs).

According to Yonhap News Agency, the lineup for this year includes the Cadillac Lyriq and Chevrolet Equinox SUVs as the electric offerings, and the Cadillac XT4 SUV and Chevrolet Colorado pickup as the gasoline-powered models. The electric vehicles will be built on GM's Ultium platform, a dedicated EV architecture designed to underpin a variety of models, signifying GM Korea's commitment to expanding its electric vehicle portfolio in response to the electrification trend.

GM Korea CEO Hector Villarreal highlighted the company's strategy to strengthen GM's presence in the domestic market by offering products that cater to consumers seeking the distinct American automotive experience and a new lifestyle, enabled by GM's diverse product range. This strategy comes on the back of robust sales performance in the previous year, where GM Korea saw a 77 percent increase in sales to 468,059 units, buoyed by strong demand for the Trax Crossover and Trailblazer SUVs.

The automaker also reaffirmed its dedication to the South Korean market, a key hub in its global operations, by maintaining a product mix that includes both traditional internal combustion engine vehicles and electric models. As part of its customer service enhancement efforts, GM Korea announced the opening of the Seoul Service Center in July. This facility aims to provide a comprehensive one-stop service, offering everything from vehicle maintenance to product experiences and purchases.

Additionally, GM Korea plans to launch its OnStar service in the country within the first half of the year, starting with the Chevrolet Trax Crossover. OnStar is known for its expanded digital services, which include vehicle diagnostics, remote control functionalities, and wireless over-the-air updates through mobile apps.

GM Korea operates with a dual strategy in South Korea, Asia's fourth-largest economy, selling both domestically produced vehicles like the Trailblazer SUV and Trax Crossover, and imported models including the Colorado pickup, Bolt EV, and various SUVs under the Chevrolet and GMC brands. This approach allows GM Korea to cater to a wide range of consumer preferences and reinforce its market position amid the shift towards electric mobility.

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