INCHEON, GM Korea Co., the South Korean unit of General Motors Co., said Wednesday it will launch the GMC brand in the second half, with the Sierra Denali set to be released as the brand’s launch model in the Korean market.
GM’s decision to launch the GMC brand is part of the Detroit carmaker’s multi-brand strategy in which the Korean unit produces compact SUVs in Korea and brings in large-sized SUVs and pickups from the United States.
GMC is GM’s premium SUV and pickup truck brand. The Sierra Denali is a premium full-size pickup truck which was unveiled in Korea during a media event held in Incheon on Wednesday.
GM sells vehicles under four brands, Chevrolet, Cadillac, Buick and GMC, globally. Chevrolet and Cadillac models are currently available in Korea.
“Now, we are in the stage of a new chapter for GM in Korea, fulfilling our commitment made in 2018 and turning the spin towards growth with our confident strategy of strong export and multi brands in Korea,” GM Korea Chief Executive Roberto Rempel said in a statement.
Source: Yonhap News Agency