Hyundai Motor Announces 10-Year Partnership with Whitney Museum of American Art

SEOUL — Hyundai Motor Co. has entered into a decade-long collaboration with the New York-based Whitney Museum of American Art, a partnership aimed at supporting the museum's exhibition projects and the Whitney Biennial, the company announced on Saturday.

According to Yonhap News Agency, this strategic alliance is designed to provide a creative platform for artists, facilitating experimentation and the global exhibition of their works, especially through the Whitney Biennial set to open on March 20. The partnership underscores Hyundai's commitment to fostering "innovation in arts" and enhancing its brand image as a premium automaker by engaging with the complexities of contemporary society through art. Over the past ten years, Hyundai has increasingly aligned itself with museums and cultural initiatives worldwide to support artistic innovation.

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