Seoul: Hyundai Motor Group Executive Chair Euisun Chung announced that the company is focusing on developing robotics technology by balancing software and hardware while fostering symbiotic relationships between robots and employees. Chung discussed the development process of Atlas, a humanoid robot created by Boston Dynamics, Hyundai's U.S. robotics subsidiary, which was unveiled at CES 2026 in Las Vegas.
According to Yonhap News Agency, Chung emphasized the importance of achieving harmony between software and hardware, as well as integrating robotics into employees' emotions and culture during a meeting with reporters at the company's headquarters in Seoul. The AI-powered Atlas has garnered attention following concerns from Hyundai Motor's labor union about potential job displacement if the robot is mass-produced and deployed in factories.
Chung also highlighted the deployment of gardening, delivery, and security robots at Hyundai's newly renovated headquarters. This initiative aims to offer employees insights into the company's future vision and gather feedback on areas needing improvement before the robots are commercialized.
Addressing the impact of the Middle East conflict on Hyundai's business, Chung expressed concern over potential delays in a plant project in Saudi Arabia and decreased auto sales in the region. He noted that the joint venture with Saudi Arabia's Public Investment Fund to build a car production factory in King Abdullah Economic City may face delays. However, Chung remains optimistic about post-conflict opportunities to strengthen Hyundai's market presence in the Middle East. The plant is expected to start vehicle production by the fourth quarter of 2026, aiming for an annual output of 50,000 vehicles.