Seoul: Hyundai Motor Group accounted for 11.8 percent of the U.S. automobile market in the January-April period this year, data showed Sunday, driven by strong sales of hybrids and other eco-friendly models.
According to Yonhap News Agency, data compiled by industry tracker Omdia revealed that the combined market share of Hyundai Motor Co. and Kia Corp. rose by 1 percentage point from the previous year during the first four months of 2026. This increase places the group fourth in the U.S. market, trailing behind General Motors Co., Toyota Motor Corp., and Ford Motor Co.
The combined sales of Hyundai and Kia increased by 1.3 percent over the period, reaching a total of 589,936 units. In 2025, Hyundai Motor Group recorded a market share of 11.3 percent in the U.S., and industry observers are optimistic that the South Korean automotive giant could surpass the 12 percent mark this year.
Industry experts attribute Hyundai Motor Group's expanding market share to the robust sales of hybrid and other eco-friendly models, especially as demand for conventional vehicles wanes amid global oil price hikes. A Hyundai Motor official stated, "Through our powertrain strategy encompassing our entire eco-friendly lineup, we are addressing market demand in a flexible manner."