Seoul – K-pop sensation NewJeans released the music video for their latest single, "Bubble Gum," on Saturday, as announced by their management agency.
According to Yonhap News Agency, the agency representing NewJeans, "Bubble Gum" features a simple drum pattern and synthesizer sounds, creating an easy-listening experience. The single is part of the group's upcoming album, "How Sweet," which is scheduled for release on May 24.
The video, which has quickly attracted over 6.2 million views since its premiere on YouTube, begins with member Hyein introducing a tutorial on making soap bubbles. It features scenes of the group members engaging playfully with bubble gum, bubbles, balloons, and glass beads across various settings that include a beach, a green ranch, and a camping car during an early summer night.