Roon Anticipates Growth and Expansion Under Samsung’s Wing After Harman Acquisition

Las Vegas: At the CES 2024 event, Roon, the U.S.-based music management and streaming platform, is set to embark on a new chapter following its acquisition by Harman International, a subsidiary of South Korean electronics giant Samsung Electronics Co. This development marks a significant shift for Roon, poised to expand its presence in the digital audio industry.

According to Yonhap News Agency, who co-founded the company in 2015, the acquisition by Harman International provides an opportunity for substantial growth and development. Speaking to Korean reporters at a press event during CES 2024 in Las Vegas, Vandermeer shared his excitement about the partnership. He reflected on Roon's journey as a self-funded startup, where growth was directly tied to user base expansion. The collaboration with Harman International is expected to offer more resources and capabilities for further advancement.

Roon, known for its user-friendly platform, caters to music enthusiasts with a comprehensive interface for browsing and discovering music. It provides detailed information about artists, composers, and musicians. The platform is compatible with various audio devices and boasts a playback engine optimized for high-quality sound delivery. Additionally, Roon supports all major operating systems and offers a dedicated hardware server called Nucleus.

Vandermeer expressed optimism about the synergy between Roon's music discovery features and Harman's well-established position in the audio industry. He highlighted Harman's understanding of current products and customers, along with a shared vision for Roon's growth and service enhancement.

Currently, Roon has approximately 100,000 users. With the support and collaboration of Harman International, Vandermeer anticipates a significant increase in the user base, aiming to reach 1 million users in the foreseeable future.

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