SEOUL-- Seoul and New York will promote each other's tourist attractions via various advertizing methods at major locations in the two cities by the end of the year, a city official here said Thursday.
To that end, the Seoul city government and NYC and Co., along with Asiana Airlines, will sign a memorandum of understanding on joint travel marketing on Friday, the official said.
Pertinent to the upcoming accord, the first of its kind in six years, Seoul's major travel destinations will be shown on outdoor billboards in Times Square, SoHo and Fifth Avenue in Manhattan.
On the other hand, New York's tourist attractions will be advertised online and offline at such populous Seoul areas as Seoul Station, Gangnam Street and Yeouido.
In particular, digital screens of LinkNYC, a free public Wi-Fi network, and 115 bus stops in the U.S. city will carry an ad featuring the images of Seoul's Dongdaemun Digital Plaza, Gyeongbok Palace and Gwanghwamun Square, overlapping a Korean woman dressed in traditional "hanbok" costume.
Asiana will also provide discount tickets at a minimum 880,000 won (US$809) for New York, and $736 for Seoul by Jan. 14.
Last year, 810,000 Americans traveled South Korea, the fourth largest by nationality, while 3.88 million South Koreans visited New York, the 11th largest.
Source: Yonhap News Agency