SPC Group Announces Paris Baguette’s Expansion into Middle Eastern and African Markets

Seoul - SPC Group, a South Korean food and beverage company, announced on Monday that its bakery brand Paris Baguette will enter 12 markets in the Middle East and Africa by 2033. The move comes as part of the company's broader expansion strategy.

According to a new release by Yonhap News Agency, the company has signed a memorandum of understanding with Saudi Arabia's Galadari Brothers Group to establish a joint venture next year. SPC is among the South Korean companies accompanying President Yoon Suk Yeol on state visits to Saudi Arabia and Qatar, with economic cooperation as a priority.

SPC plans to introduce halal foods produced at its under-construction plant in Malaysia to the 12 new markets, including Qatar, Kuwait, Bahrain, and the United Arab Emirates. Through this joint venture with Galadari Brothers Group, the company aims to tap into the 2 trillion-won (US$1.5 billion) halal food market in the Middle East.

Since 2004, the Paris Baguette brand has expanded into 10 countries, and the number of outlets recently exceeded 500. Last year, overseas Paris Baguette stores generated more than 600 billion won in earnings for SPC.

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