Tim Hortons Expands in South Korea with Two New Outlets

SEOUL — Canadian coffee chain Tim Hortons announced on Wednesday the addition of two new outlets in South Korea, following a successful month since its entrance into the local market.

According to Yonhap News Agency, set to open next Tuesday and Wednesday, will be situated near Sungnyemun, or Namdaemun, in central Seoul and Seoul National University in southern Seoul. This expansion comes as a part of Tim Hortons' plan to establish 150 outlets in South Korea over the next five years.

The brand, which initiated its South Korean venture with openings in Sinnonhyeon and Seolleung, southern Seoul, on Dec. 14 and Dec. 28, respectively, has experienced a robust response from Korean consumers. The first two stores have outperformed other Asian Tim Hortons outlets, selling over 300,000 donuts and more than 100,000 cups of coffee in the past month alone, a significant achievement highlighted by a company spokesperson.

Tim Hortons' entry into the South Korean market marks the company's expansion into its seventh Asian country, following China, India, Pakistan, the Philippines, Thailand, and Singapore. The decision to venture into South Korea was influenced by the nation's vibrant coffee culture, which sees coffee consumption per person nearly tripling the global average.

Founded in 1964 in Ontario, Canada, Tim Hortons has grown into a global brand, operating more than 5,700 stores in 17 countries, including the United States. The coffee chain is renowned for its range of beverages, donuts, and other fast food items.

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