Seoul: Hanwha Vision Co., a unit of South Korea's Hanwha Group specializing in video-surveillance and vision solutions, launched a global brand campaign featuring Hollywood actress Amanda Seyfried and director Michael Gracey.
According to Yonhap News Agency, the campaign includes a promotional video titled "Now You See," which was released on Hanwha Vision's official YouTube channel and other platforms. The video emphasizes Hanwha Vision's technological capabilities in video security solutions powered by artificial intelligence. It showcases these technologies in various settings such as retail stores, roads, classrooms, and factories, all within an audition-style story framework.
The video depicts Amanda Seyfried exploring different environments where unexpected situations occur, which are swiftly managed through Hanwha Vision's advanced surveillance technologies. These include heat map analysis, people counting, and AI-based multidirectional monitoring.
Hanwha Vision stated that the campaign's objective is to demonstrate the company's proficiency in quickly analyzing and addressing anomalies in real-world environments using simulation-based storytelling.