Seoul: Global K-pop sensation BTS said Wednesday they will not submit their music for next year's Grammy Awards, after the Recording Academy introduced a new Asian pop category criticized for restricting the success of regional artists. The South Korean megastars were widely tipped in the running for several of the Grammys' top honors, including Album of the Year, after their comeback album, ARIRANG, became one of this year's best-selling hits.
According to France24.com, the seven-member group announced they would not enter the contest following the introduction of five new categories, including Best Asian Pop Music Performance. "We have decided not to enter the Grammys this year," BTS members declared in coordinated posts on their individual Instagram accounts. They expressed hope that music would be appreciated for its intrinsic value rather than being categorized by region or language. Despite performing at the Grammys and earning several nominations, including for Best Music Video, BTS has never secured a win.
Grammy CEO Harvey Mason Jr. stated he was "saddened" by the band's decision, emphasizing that success in the Asian category does not preclude wins in other headline awards. He articulated that the Asian Pop category was introduced to celebrate the depth and growth of pop artistry emerging from Asia. The new category aims to honor excellence in Asian pop music performances originating from or widely recognized within Asian markets.
However, some critics argue that the new category isolates Asian artists instead of acknowledging them alongside global peers. Lee Ji-young, a BTS fan and a professor at Hankuk University of Foreign Studies, remarked that the Grammys need BTS more than BTS needs them. She noted that BTS's decision to disengage from the Grammys indicates a shift in the traditional authority of the Recording Academy.
Beyond their music, BTS has been active in social causes, supporting UNICEF campaigns and donating to Black Lives Matter. They have also addressed issues of anti-Asian hate and inclusivity at the White House and have been open about mental health. The group recently concluded their European tour and performed at a high-profile halftime show at the World Cup final in the United States.