Seoul: German aftermarket auto parts manufacturer Meyle AG announced on Thursday its plans to launch official communication channels and expand marketing activities targeting import car customers in South Korea.
According to Yonhap News Agency, Meyle is the flagship brand of Wulf Gaertner Autoparts AG, a Hamburg-based premium auto parts manufacturer known for its expertise in components for steering systems, drivetrains, and hybrid and electric vehicles (EVs). The company supplies high-performance aftermarket parts to a wide range of global luxury automotive brands.
Since its entry into the South Korean market in 2016, Meyle has been operating its premium repair service network under the name Meyle Auto Service. Currently, the company operates 61 service centers nationwide, providing vehicle maintenance and repair services specifically tailored for imported vehicles.
Meyle emphasized that its renewed focus on communication and outreach is aimed at meeting the evolving expectations of Korean import car drivers, whose numbers have seen significant growth over the past decade. By offering top-tier repair services from a globally recognized parts manufacturer, the company aims to bolster trust in South Korea's aftermarket auto parts sector and deliver premium experiences to local import car owners.