Seoul: Samsung Electronics Co. announced Friday that it has joined forces with global superstars BTS to collaborate on the band's upcoming world tour, "Arirang." Under this innovative partnership, Samsung Electronics will utilize the latest Galaxy S26 Ultra smartphones to film BTS' concerts, sharing these exclusive clips on its social media channels.
According to Yonhap News Agency, the "BTS World Tour Arirang" is scheduled to kick off in Goyang, northwest of Seoul, on April 11. The tour will span major cities worldwide and continue through 2027, providing fans around the globe with an unprecedented experience of the band's performances. In addition to the world tour, Samsung Electronics is also taking part in the "BTS The City Arirang Seoul" festival. This event, taking place in Seoul from March 20 through April 19, will feature experience programs for Galaxy smartphones, further enhancing fan engagement.
Choi Seung-eun, executive vice president at Samsung Electronics, emphasized the significance of this collaboration, stating, "Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer."