MANILA: SPC Group, a prominent South Korean food and beverage company, has launched its first Paris Baguette outlet in the Philippines, marking a significant step in its global expansion.
According to Yonhap News Agency, the company announced its partnership with Paris Baguette Philippines Inc., under a master franchise agreement established last August. This opening in Manila is part of SPC's strategy to tap into the Southeast Asian market, where it sees considerable growth potential due to the region's large population.