Cheongju:A cosmetics and beauty expo in South Korea's central city of Cheongju has successfully attracted export contracts worth nearly US$100 million during its three-day event, According to provincial government.
According to Yonhap News Agency, the Cosmetics and Beauty Expo Osong Korea 2026 took place from Thursday through Saturday in Osong, a district of Cheongju, located about 83 kilometers south of Seoul. The expo drew more than 17,400 visitors.
The event featured 254 domestic and international cosmetics companies and hosted 200 invited buyers from 37 countries, along with 329 buyers who registered on-site. Export consultations during the expo amounted to $269.82 million, marking a 14.3 percent increase from the previous year, and resulted in export contracts worth $96.95 million.
Over 300 industry experts and officials participated in seminars to discuss new technologies, market trends, and business opportunities, underscoring the expo's increasing significance as a global platform for the K-beauty industry.
Gov. Shin Yong-han stated, "Through the expo, we will actively support local companies' overseas expansion and export growth, while making North Chungcheong Province a global K-beauty hub."