SEOUL — President Yoon Suk Yeol of South Korea met with Netflix co-CEO Ted Sarandos and actor Lee Jung-jae, star of the global sensation "Squid Game," for a luncheon at the presidential residence on Saturday, as announced by his spokesperson on Sunday.
According to Yonhap News Agency, during the meeting, President Yoon expressed gratitude towards Sarandos for Netflix’s substantial investment in South Korea. He also advocated for further investment in Korean content, often referred to as "K-contents." The discussions between Yoon and Sarandos touched on enhancing the "cultural alliance" between the two nations by leveraging Korean content on U.S. global platforms.
This engagement underscores a continuing effort to bolster the international presence of Korean media content. It follows Sarandos' commitment, announced during President Yoon's state visit to Washington last year, that Netflix plans to invest US$2.5 billion in South Korea over the next four years. This investment aims to produce a variety of Korean TV series, movies, and scripted shows.
Additionally, the meeting highlighted Lee Jung-jae's role in the cultural exchange, as he is set to appear in Season 2 of "Squid Game," which has become a megahit worldwide and a significant contributor to the global popularity of Korean entertainment.